Dubai event landscape is prone to become far more interesting, as world-renown event agency Live! by GL events launched their new division in the metropol of the Persian Gulf.


Live! by GL events is about to ruffle some feathers in the Middle East event landscape, as the new UAE region office has recently opened their doors. From major gala events to marketing activations, international summits, worldwide sporting events to award ceremonies – the global leader in the events sector has already accomplished a proven track record in Dubai, with numerous successful experimental events. The new expansion in Dubai is set for an extraordinary future outlook, as sister offices across continents have already proved themselves with a name, that dusts the event landscapes globally.

The international leader in the events sector grasps their global experience and expertise, and implements it to their business markets. Their expertise lays in creating the WOW effect across all events, giving them a sense and a meaning, and creating memories that last. Creating an image for a brand and having an unique, powerful impact on a launch, is where the agency’s strongest value stands.

Be a part of an astonishing gala event, design a dream car for a renown car brand or try out the newest bicycle technology – they got it. Creative solutions, surpising launches and mind blowing experiences is what the agency does best.

The UAE regional office for GL Events opened in 1997, with over a hundred exhibitions and events happening every year. Live! by GL events thrives by the moto of helping people to feel proud of their business, their brand, their nation and their corporation, by creating high-impact events, which have an influence that goes beyond the actual event itself.

The Dubai branch already has an impressive track record of successful events in the region, with just one example being the UCI Road Championships Opening Ceremony in October 2016. The UCI Road World Championships in Doha kicked off with an elegant gala ceremony and grand speakers and in addition, catered to the needs of all consumer groups, with entertainment areas, fan zones and activity lounges, giving lasting memories and WOW emotions to thousands of people.

“LIVE! By GL events delivers a fresh, creative and dynamic approach to the sometimes cluttered world of events. We conceptualize and execute amazing brand-led experiences around the world”, Robby Robinson, the Project Director of Live! by GL events Dubai.

The agency promises to brighten up the event landscape and find you Dubai´s most gorgeous and the most unique locations, cleverest branding and top it all up with a WOW effect. “We challenge you to challenge us. We´re always on top of our game and we will uplevel yours.”