Facebook recently decided to implement the brilliantly-unoriginal idea of using your browser history as a more efficient means of advertising — making it more difficult than ever to skirt targeted advertising.
Here’s our guide on how to stop Facebook from using your browser history, or at least make it more difficult to do so.
Navigate to the main Digital Advertising Alliance website and allow the site to begin scanning your browser to curate a list of companies tracking your browsing history. The trusted site is a product of an association of various advertising trade groups, one that runs a welcome opt-out program for those who’d rather not view targeted advertisements within their browser. Once the site creates a list of the participating companies, click the “Companies Customizing Ads For Your Browsers” tab located directly atop the results.
Scroll through the alphabetical list of participating companies until you reach “Facebook Inc.” When found, click the check box directly right of the site’s name prior to clicking the gray “Submit your choices” button in the bottom right corner of the list of companies. Alternatively, click the check box directly right of the “SELECT ALL SHOWN” option at the very top the list prior to submitting your choices, or click the gray “Choose all companies” button located at the bottom of the page. You can also manually scroll through the list of other potential offenders, checking off individual companies as you go along.
You’ll receive a pop-up window informing you when your requested opt out is complete. Afterward, repeat the process in every browser you’re likely to use Facebook on to ensure the website doesn’t utilize targeted advertising on a browser other than your typical choice. If you chose to eliminate all sites, remember to check back regularly to see if your browser has accumulated any new ones.